Acxiom offers website personalization solutions that allow marketers to transform their website into a high-performance asset that can target and optimize individual visitor experiences. Additionally, this targeting functionality can be integrated with other Acxiom solutions, providing a true multi-channel program that delivers unparalleled revenue, conversion and return on investment.
In the end, it’s all about helping our clients achieve a relationship with their site visitors - one that is beneficial to them, profitable for clients, and consistent with well-known marketing principles.
Targeting – Key information is automatically gathered as each visitor enters the site. Using this information, a user profile is constructed that develops with each step of the purchase cycle.
Delivery – Leveraging each visitor’s unique profile and clients’ business objectives, the most relevant and consistent message is delivered across all tailored pages.
Optimization – Using state-of the-art statistical models, improvements occur in real-time. The best content is automatically delivered to each site visitor, in real-time.
Personalization Capacity — Numerous assets can be targeted throughout the visitor experience. Elements include: images, text, HTML and other source code, page layout, links, insertion of new content, creation of dynamic content to increase visibility, layers, pop-ups and form and path testing.
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Acxiom is a proud participant of this year’s Shop.org conference – an event that consistently provides superior education, high-level thought leadership, unbeatable networking and an inspiring look into digital retail’s future.
Find out how Acxiom and Sephora partnered to a create relevant, personalized e-customer experience.
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