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More and more, travel marketers are looking to tailor their messaging to ensure consumers get the messages they want to receive. If the consumers are happy with the messages, they are more likely to respond.
Industry Executive Greg Hogue discusses the importance of customer experience in the travel industry and how Acxiom uses data to help clients develop more targeted marketing programs. We help clients determine everything from consumers’ interests to consumers’ preferred channels of marketing.
Acxiom Global Market Leader Greg Hogue discusses how travel marketers can enhance customer experience and loyalty using Acxiom data and analytics.
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