How To Make Sure Your Brand Is On Their Shopping List Using Acxiom’s Online Best Practices

Thursday, August 21, 2008
11:00 a.m. EDT / 10:00 a.m. CDT
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Do you know how to acquire customers online using addressable media and online retargeting to ensure your brand will be considered?

As the leader in CPG and retail segmentation and customer behavioral insights, Acxiom has the answers!

Join Acxiom’s Matt Germain for a webinar that will show you how easy it is to adjust your offers and messaging based on customer segmentation and behavioral analytics. Matt will also share best practice online tactics used by the some of the largest CPG/retail brands.

Matt will help CPG companies maximize their retailer relationships by using consumer-based data. Additionally, Matt will show manufacturers and retailers how to maximize their online spending by using PersonicX® and Relevance-X™.

The result? You will learn how to leverage consumer household data to:

• Acquire consumers with relevant online messages

• Drive in-store loyalty and conversion
• Increase website interaction and frequency

Build stronger and more loyal relationships using Acxiom’s actionable consumer insights.

Matt Germain, Acxiom

Matt is a client executive for Acxiom’s retail and consumer markets group. With more than 20 years in the marketing information industry, Matt works with Acxiom’s consumer packaged goods clients to provide industry leading consumer segmentation and CRM solutions. In his role on Acxiom’s retail and consumer markets team, Matt leads the marketing and sales of Acxiom products and services to consumer goods manufacturers in the U.S. and Canada. Matt works with CPG manufacturers and retailers to facilitate a collaborative approach to leveraging consumer loyalty data integrated with Acxiom’s consumer segmentation and household data.

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