Business for Diplomatic Action Announces Board Appointment of Acxiom® CMO Richard K. Howe

For More Information Contact:
Cari E. Guittard
Business for Diplomatic Action
(415) 608.0806
cari.guittard@sf.ddb.com

Andrea Morrissey
Acxiom Corporation
(501) 252.0760
andrea.morrissey@acxiom.com

NEW YORK, Aug. 11, 2008 — Business for Diplomatic Action (BDA) has unanimously elected to its board Richard Howe, Senior Vice President - Marketing for Acxiom® Corporation (Nasdaq: ACXM).

“It is with great enthusiasm that we welcome Richard Howe to our board,” said Keith Reinhard, President of BDA and Chairman Emeritus of DDB Worldwide. “At a time when understanding among nations is more important than ever, his international experience and his working knowledge of the global economy represent an invaluable contribution to the BDA effort.”

BDA is a nonpartisan, not-for-profit organization whose mission is to enlist the U.S. business community in actions to improve the standing and reputation of America in the world. The organization is leading the private sector effort to provide constructive business solutions for public diplomacy programs and initiatives.

“The perception of the United States abroad has never been more important to American business,” Howe said. “Technological advancements have accelerated globalization which in turn is providing opportunity for American businesses. Understanding and adapting to the realities of conducting business in this new environment is what excited me about BDA and its mission to build bridges of cooperation.”

Acxiom is the global leader in interactive marketing services, providing clients with the consumer insight they need for effective and profitable direct-to-consumer marketing decisions, across multiple channels throughout the enterprise.

At Acxiom, Howe helps drive the company’s growth through the execution of business strategies designed to meet market changes and/or mitigate competitive threats. For many of these strategies, he also assumes an operational leadership role over the groups with products and solutions under development. For more than 15 years, Howe has been on the leading edge of software, services, data and analytics technology designed to drive business intelligence.

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