Integration with Master Data Management and Customer Relationship Management Solutions

Strategic Partnerships

In our ongoing effort to deliver effective customer data throughout our client’s enterprise, Acxiom has entered into strategic partnerships with some of the world’s leading customer relationship management and enterprise information providers. For our clients, the benefits of these relationships reach beyond core consumer information solutions to encompass a complete range of integrated business solutions that provided unparalleled value – including more flexible deployment options, either with Acxiom or at your own data centers. Acxiom’s strategic partners include:

Dun & Bradstreet is one of the world’s leading providers of business information and tools, with data on over 100 million global companies. Acxiom combines industry-leading expertise in customer information with D&B’s premier business data, services and research, resulting in unbeatable business-to-business and business-to-consumer information.

Oracle is the worldwide market share leader in Master Data Management (MDM) and Customer Relationship Management (CRM) software and services. Acxiom has joined with Oracle to produce the first pre-packaged, integrated, Knowledge-Based MDM solution and we are working toward a CRM solution. These solutions will allow organizations to better understand their customers, increase sales and marketing effectiveness and reduce operating costs through faster implementation and deployment.

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SAP is the world’s largest business software and services company. Our partnership allows SAP customers to easily bring Acxiom CDI-X capabilities, data and services into an SAP environment to fully unleash the power of effective data and improve overall master data management and customer relationship management.

Siperian MDM Hub™ is a complete, integrated software platform for master data management. Siperian helps companies create and present real-time unified views of their customers, products, suppliers and employees to business users from distributed data sources for higher profitability, reduced operational costs and improved compliance.

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