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Every marketer’s dream is to know as much as possible about someone so you can improve brand image and generate sales by sending exactly the right message to the right audience at the right time.
But when do consumers think we have ‘gone too far’ in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And … in some instances, they aren’t too far off the mark.
Acxiom’s global privacy leader, Jennifer Barrett, shares her five simple rules for evaluating your campaigns.
Jennifer Barrett has been active internationally in information practices and has extensive knowledge of U.S. federal and state laws governing the use of information.
Technology is creating new opportunities and new risks. Let Acxiom’s Jennifer Barrett help you make intelligent decisions to determine whether you...
Learn how Acxiom can help you drive better decisions for your business.
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