Insurance

To succeed in today’s market, insurers must set yesterday’s bar a few inches higher - and be smarter, faster, and create more differentiation. How is this possible? It’s not - if they rely on the same data and technology they used yesterday. Innovation requires moving beyond the data to knowledge intelligence and answers.

Acxiom transforms data into intelligence for the most sophisticated companies in the world.

Acxiom-powered insurers:

• Enjoy a single and enhanced view of their customers
• Know which segments are most profitable and which prospects have the highest lifetime value potential.
• Reclaim premium and combat rate suppression instead of under-pricing for risks they don’t fully understand by providing the data required to make profitable decisions.

Proven Solutions for the Insurance Industry

Acxiom solutions support the entire insurance process from target market identification to customer acquisition, service and renewal:

• Simplifying the insurance buying process for the customer and the agent
• Identifying true risk and driving the next generation of pricing models with newer and more accurate customer data
• Reducing fraud with better information for claims investigations
• Making marketing more productive with new digital marketing strategies

The Acxiom Difference

With richer, more accurate data and advanced solutions for the web, the agent office, the call center and corporate marketing, Acxiom helps drive profitable growth with solutions that:

• Streamline the customer acquisition process and deliver 50 percent shorter call times, 25 percent shorter application handling time and a 10 percent increase in quote conversion
• Deliver 30 percent reduction in premium leakage, 6 percent increase in quote conversion and a 98 percent reduction in analytical processing time
• Reach individual consumers in an increasingly fragmented world, delivering increased customer retention and cross-sell conversions and reducing overall marketing costs

Explore Acxiom solutions tailored for the insurance industry: