Select an industry from the list below, or explore our product categories.
- OR -
With photographic-like accuracy, PersonicX provides a detailed picture of your best customers and prospects at the household level. A significant improvement over older, less precise forms of segmentation analysis that generalize their findings across larger areas, PersonicX analyzes every household against more than 7 consumer and demographic criteria, generating intuitive, easy-to-understand values.
PersonicX allows you to differentiate households with greater specificity enabling you to:
PersonicX transforms your data into intelligence. Its ability to clearly define customer and demographic characteristics at the household level makes your marketing efforts much more accurate, efficient and successful.
To learn more about our complete suite of segmentation and visualization products, download our latest PersonicX brochure.
The most granular Hispanic market segmentation available
Power your marketing decisions with this web-based tool that applies our analytics tools to consumer data, segmentation schemas, census and location-based data.
PersonicX Insurance can help you pinpoint the right insurance target markets, enabling you to find the best customers and prospects.
Acxiom Product Leader Louis Rolleigh discusses the benefits of market segmentation.
Speak with our Data-Products Specialists by contacting us:
InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
Learn more about InfoBase-X New Connect File, which helps you reach consumers with your products and services as soon as they have connected a new telephone.
Learn how Acxiom used customer data to help a leading grocery retailer bridge the gap between a good shopping experience and a great customer experience.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. 
For many companies, a segmentation strategy is essential for effective and efficient marketing. With a well-segmented strategy, companies can craft specific value propositions for their products.
Acxiom Australia and New Zealand
Acxiom Canada
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
